The Good Cashmere Standard is an organisation which promotes the ethical farming of Cashmere, including the treatment of the goats but most importantly the welfare of the farmers and communities that farm the cashmere.
SOW collaborated with The White Company to aid in art buying and creative production, securing primary model and creative talent. We worked closely with photography to bring to life a debut collection between The Good Cashmere Standard and The White Company.
BRAND: The White Company
CREATIVE: Kate Phelan
TALENT: Arizona Muse