With over 15 years of invaluable experience in the industry, Mikael Kangas is a Creative Director specialising in content strategy, branding, and 360 campaigns for global retail brands in the fashion, luxury, and beauty sectors. Mikael has a unique, in-depth knowledge of advertising and e-commerce and an innate understanding of visual communication with a strategic approach.
Mikael collaborates with global retail brands and their in-house teams, delivering an elevated creative vision that supports their brand and business objectives. Mikael excels at adapting content for different creative platforms and advertising formats, such as runway shows, social media, and e-commerce, while staying true to the brand's DNA. He has worked with leading brands such as Calvin Klein, BCBG, H&M, HERVÉ LÉGER, HUGO BOSS, Michael Kors, and Nike, creating impactful and engaging content for their audiences.