The UK’s leading wardrobe rental platform, HURR, has launched a new charitable campaign that will harness the power of sustainability through fashion to empower students of MALAIKA through vital funding.
The #ImWithHURR campaign allowing you to rent pieces from Britain’s most fashionable wardrobes, with 100% of the rental proceeds directly supporting MALAIKA. The campaign's creative direction focused on deconstructing the formality of the fashion, retaining the elegance and identity of the individual pieces to maximise rentability.
We were tasked in collaborating with our creative eco system to bring to life a campaign with the objective of shining a spotlight on the partnership of HURR and MALAIKA, the sustainability of wardrobe rental and generating valuable income for the MALAIKA charity.
BRANDS: Hurr & Malaika.org
CREATIVE: Alex Bramall
TALENT: Bettina Looney
TALENT: Noella Coursaris