Faced with the challenge of shooting a spring summer collection under the constraints of a pandemic we partnered with Asceno on embarking to the uk coastline. The creative direction focusing on the narrative of a secluded beach house escape. A location void of a definite proximity. Evoking a subtle 'Film Noir' narrative.
A time to reflect, enjoying the expanse and privilege of being with nature and water, encapsulated within the brands personality. Natural daylight and the talent, the key protagonists in this narrative.
The result, a campaign highlighting the versatility of the collection, the luxury of the fabrics, the prints and that feeling of freedom.
TALENT: Sarah Holt @ The Squad
CREATIVE: Alex Bramall
CREATIVE: Charlotte Blazeby
CREATIVE DIRECTION: Aidan Jean-Marie