Art BUYING
CASTING
Client SERVICES
Creative DIRECTION
Location PROCUREMENT
Creative PRODUCTION
The resort 2021 lookbook, designed to lived in, showcasing transitional silhouettes with timeless appeal.
With the core heritage in silk pyjamas, we embarked on creating a narrative of duality, communicating a proximity and a clear view of the brands personality. The location, being at the heart of communicating that proximity, we collaborated with Asceno in securing key talent, creatives and location. Constantly listening and learning so deliverables could meet all touchpoint objectives.
BRAND: Asceno
CREATIVE: Edd Horder
DIRECTOR: Boldizsar cr
TALENT: Vika Evseeva @ Models 1
LOCATION: Kettners, Soho House
